Websites and Blogs with Companion Squidoo Lenses
So much discouraging news in the SquidU lounge! Some of our favorite sites, stumbleupon, wikipedia, propeller, hubpages is restrictive, blogging platforms like wordpress, blogger, blogdirectories are all increasingly automatically killing Squidoo submissions of any sort.
There are TWO camps in Squidoo, and evidently no matter what happens, never the twain shall meet.
The first camp we can call ‘organic’ which has as its primary light the concept of ‘permission’ marketing. We make a page the best we can, and we invite. NOBODY has that page shoved in their face whether they want it or not- people have been invited, people can look, people who visit are not manipulated or have their time wasted, they get value and information from the visit. If they feel cared about and like the page, they bookmark it, send it to others, submit it to the various 2.0 sites, and it grows all on its own based on value.
The second camp we can call ‘strategic,’ which is to apply the ‘best’ and most ‘workable’ of SEO to each and every topic, to get the word out there, to gain traffic, clicks, email lists, and so on. There is no permission in that, although the reasoning is ‘people can choose to click away,’ and ‘this is capitalism and competition, isn’t it?’ At its core, it is manipulative, opportunistic, and carried a little too far, abusive.
We could leave it at that- one side ignore the other and keep our hands off the debate. This has been the approach- not to police too heavily the content of the pages because, as Gil said, Squidoo isn’t a ‘walled garden.’
Except for one thing: the strategic side, abusing the web 2.0 neighborhood, means that the organic, permission oriented lensmasters are ALSO barred from useful and important developments.
This is INCREDIBLY short-sighted! Web 2.0 has BARELY begun its reach, and Squidoo is being killed off before its true market even begins to be opened! The MAGNITUDE of where web 2.0 is so vast, that actually being careful and considerate NOW means that very likely Squidoo, and its lensmasters, could have an increasing number of visitors and sales that is almost beyond our imagination, and for the rest of our lives.
Using ‘strategies’ that kill off our welcome on the internet is the same as being the methlab in a good family neighborhood. The neighbors will DO ANYTHING to get those bad neighbors OUT, and if this doesn’t change, we’ll find our web 2.0 neighbors doing the same to us.
Those won’t be the ones reading MY post. However, I want everyone to take a look at the size of the market that this will ACTUALLY cost us, and every single lensmaster needs to make a decision if Squidoo should be going there, or if we can afford to lose that and just move on to the next thing once Squidoo is gone.
Take a LOOK. Remember: “Media that is targeted AT you, but does not INCLUDE YOU, may not be worth sitting still for.”