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More Important than Ever

Mentioning ‘silly traffic,’ Seth Godin talks about real marketing skills, which are NOT of the SEO variety.

Nothing sells without being sold, and the intent of a retailer is to find the people who are REALLY interested in your products, not just driving the traffic through.

The same marketing that works for retailers and small businesses is the same marketing that you will need to make your sales.

SEO is the tips and tricks of traffic generation which is definitely important.

Conversions of uninterested people just don’t happen. Only the interested and engaged actually buy.

The trick really is, though, how to locate and stick your pages into, the markets, demographics, PEOPLE who ACTUALLY have an interest in your product or service.

More on this as I continue.

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This entry was posted on April 25, 2008 by in small business and tagged , , , , .
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