Websites and Blogs with Companion Squidoo Lenses
There are some newbies that want more information, step by step, about the different modules.
Let’s start with the intro module of your Squidoo page.
The principles of good writing, good public speaking, good sermons also apply here.
1. Tell the audience what you are going to tell them.
2. Tell the audience what you are telling them.
3. Tell the audience what you told them.
Therefore, your introduction module should be a pure #1. Tell your visitors what you WILL BE telling them on your page.
Start with a photo that is interesting all by itself. The many ways that Squidoo pages can be displayed, on group pages, on a Facebook page, even on a digg, means that a great photo will draw far more interest than you realize. When you name your photo before uploading it, be sure you have named it with one of your most important tags, because it helps the search engines decide the relevancy of your page to anyone that is looking for your topic. Be sure to click ‘upload’ to guarantee your photo looks as good as you hope it does, before you actually publish!
Along with your photo, then, you need an eye-catching title, along with a great subtitle. You have a LOT of experience with titles, whether you realize it or not. Think about how newspapers and news broadcasts get your attention with a title, and see if there is any similar thing you can use for your own title. A good title will use your best keywords, it will create some sort of hook and generate interest.
What is interest, really? It means a kind of a question hanging out there, unanswered unless someone looks at your page to get the answer!
Your subtitle should carry that headline a little further, also using important tags.
Don’t be afraid of a catchy title! You can always change it later if your stats show that your are more likely to be found using different tags, and to refresh a page some lensmasters change titles and subtitles too.
Do the best you can for now, and keep your options open for later, too.
The body of your introduction shouldn’t be lengthy, but just long enough to give the reader an idea of what they will find on your page. If you have a special ‘slant’ to your page, mention that in your intro.
For example, the lens “Still Standing for Now: The Statue of Liberty” title has a particular slant that is picked up in the rest of the page. In the body of the introduction I point out that some of the most important things are usually ‘taken for granted’ and could be lost.
In “What’s Wrong With Barney” the introduction points out my (and others) viewpoint that Barney is actually an insidious evil.
Both pages could be easily changed if events called for it, and may be in the future.
Both pages create some sort of question in a reader’s mind which may interest them enough to read the page entirely and leave their own viewpoint.
Both introductions give the rest of the page places to go with my text and photos that give a special look at the topic.
You can easily play with this concept, and if you use the three rules as a guide, your page will ultimately tell an interesting and satisfying story that may get your page emailed off to many friends!